Discover New Adventures With Silver Cross and Win a Brand New Mini Countryman

To celebrate the unveiling of Silver Cross's eagerly anticipated car seat collection which debuted in August 2019, Silver Cross are running a competition giving customers the chance to enter to win a Mini Countryman. Customers who have purchased a new car seat, are invited to enter the Win A Mini Countryman competition.

The competition is easy to enter - all entrants have to do, is register their newly purchased Silver Cross car seat via the Silver Cross Car Safety Made Simple app* and they will automatically be added to the prize draw. The competition is also open to anyone who has previously purchased a Silver Cross car seat if they register their purchase via the app.

The Mini Countryman in Moonwalk Grey is the perfect about town family car.

The competition launches on 7th October 2019 and will close on 31st December 2019, with the winner announced on the 6th January 2020. One lucky winner’s dreams will come true as they drive away with one of the most-coveted cars of the year – the British-designed Mini Countryman, worth over £25,000.

Full Terms and Conditions of the competition are below.


1. Introduction

a) The Prize Draw is organised and run by Silver Cross (UK) Limited(“Silver Cross”), who can be contacted at Micklethorn, Broughton, Skipton, North Yorkshire, BD23 3JA.

b) By entering this Prize Draw you agree to these Terms and Conditions (the “Terms”)and any decisions reached by Silver Cross, which are final and binding in all matters related to this Prize Draw.

c) Entry into the Prize Draw opens at 9:00 GMT on 1stOctober 2019 and closes at 23:59 GMT on 31stDecember 2019(the “Prize Draw Period”).

2. Who can enter this Prize Draw?

a) Participants must:

i. be residents of Great Britain;

ii. have a postal address in Great Britain; and

iii. be aged 18 or over.

b) For the avoidance of doubt, residents of Northern Ireland are ineligible for this Prize Draw and cannot enter.

c) The Prize Draw is not open to directors, members, partners, employees, agents or consultants of Silver Cross, any person who directly or indirectly controls or is controlled by Silver Cross, or any supplier of goods or services in connection with the Prize Draw, or their spouses, life partners, business partners or immediate family members.

d) By entering the Prize Draw you hereby warrant that all information submitted by you is true, current and complete. Silver Cross reserves the right to verify the eligibility of all participants and disqualify a participant for submitting false information.

3. How does the Prize Draw work?

a) To enter the Prize Draw, customers must:

i. purchase an Eligible Product (as defined in clause 3(b) below) during the Prize Draw Period either online at, or in-store at an authorised Silver Cross stockist;

ii. register their purchase of the Eligible Product via the Silver Cross app on the product warranty registration page (the “Registration Form”);

(an “Entry”).

b) “Eligible Products” are any one of the following Silver Cross child car seats:

i. Simplicity (SX412 or SX433);

ii. Simplifix (SX430);

iii. Dream (SKU SX435.00);

iv. Dream i-Size base (SKU SX434.00)

v. Motion (SKU SX436.00);

vi. Balance (SKUSX437.00); and

vii. Discover (SKU SX438.00).

c) Only once an Eligible Product has been correctly registered by completing the Registration Form in full will the customer be entered into the Prize Draw. For the avoidance of doubt, customers who fail to register their Eligible Product or who fail to fully and accurately complete the Registration Form will not be entered into the Prize Draw.

d) Customers who complete Entry into the Prize Draw will receive an additional year’s warranty on their Eligible Product in addition to the standard two-year warranty offered by Silver Cross.

e) Participants can only enter the Prize Draw once. For the avoidance of doubt, if a consumer enters the Prize Draw multiple times, only their first Entry will count. All other Entries will not be counted as a valid Entry and will be void.

f) All Entriesmust be received by Silver Cross during the Prize Draw Period or they will be void. Silver Cross will not accept responsibility for:

i. Prize Draw Entries that are lost, mislaid, damaged or delayed in transit, regardless of cause, including, for example, as a result of any postal failure, equipment failure, technical malfunction, systems, satellite, network, server, computer hardware or software failure of any kind; or

ii. any change in dates, times or cancellations or other arrangements that may prevent a winner from accepting, taking or using a Prize as defined below in clause 4.

g) On Monday 6thJanuary 2020, one (1) winner will be selectedat random, using a random computer-generated process, from all valid Entries received.

h) The winner will be notified on Monday 6thJanuary 2020 using the email address they used to register the Eligible Product (the “Notification”).

i) The Prize must be claimed by:

i. emailing Silver Cross at the email address specified in the Notification;

ii. providing Silver Cross with a valid postal address in order to arrange for receipt of the Prize;

within fourteen (14)days of the Notification. Failure to do so will result in the forfeit of the Prize and an alternative winner will be chosen.

j) The winner warrants that they will use the Prize in accordance with all applicable laws and will not use the Prize unless they are legally able to drive in the UK and have obtained a suitable insurance policy.

k) The winner may be required to provide Silver Cross with proof of identification in order to verify compliance with the eligibility requirements for the Prize Draw.

l) If the winner is found to be ineligible or fails to comply with the Terms, then the winner may, in Silver Cross’s sole discretion, be disqualified and an alternate winner will be selected.

4. What is the Prize?

a) There will be one (1) winner.

b) The winner will receive one (1) Mini Countryman Cooper Classic car in Moonwalk Grey, the “Prize”.

c) The colour, style and specification of the Prize is subject to availability and Silver Cross reserves the right to change the specification of the Prize.

d) The Prize are subject to availability.

e) The winner is responsible for ensuring that they use the Prize, in accordance with any manufacturer’s instructions, the Highway Code and all other relevant laws.

f) The winner will receive their respective Prizes within 14 days of the date they provide their contact details and postal address to Silver Cross. The Prize will be delivered to the winner’s home address at Silver Cross’ expense.

g) Prizes are non-transferable, non-exchangeable, and have a cash value of zero. Prizes are for personal use only and are not for resale. Prizes may be forfeited in the event that Silver Cross determines that the Prize is being misused. Silver Cross reserves the right to substitute a Prize of an equal or greater value in its absolute discretion.

5. General

a) Silver Cross will use your personal details to contact you for administrative purposes relating to this Prize Draw and for warranty information relating to the Eligible Product.

b) Silver Cross will keep your personal information safe and will use your personal information in accordance with the privacy policy available on its website (

c) The winner’s surname and county will be made available. The winner will have the right to object to this information being published or to request a reduction in the amount of information being published. Silver Cross may be required to provide this information to the relevant regulatory authorities.

d) Silver Cross reserves the right to amend the rules of the Prize Draw, to withdraw the Prize Draw at any time if circumstances beyond its control make this unavoidable, or to cancel Prizes in the event of non-compliance with these Terms.

e) The decision of Silver Cross regarding any aspect of the Prize Draw is final and binding and no correspondence will be entered into about it.

f) Any cancellation or changes will be posted on the relevant Prize Draw page at

g) With the exception of liability which cannot be excluded by law, Silver Cross, its agents or distributors will not in any circumstances be responsible or liable to compensate the winning entrant or accept any liability for any loss, damage, personal injury or death occurring as a result of taking up the Prize except where it is caused by the negligence of the Promoter, its agents or distributors or that of their employees. Your statutory rights are not affected.

h) With the exception of liability which cannot be excluded by law, Silver Cross is not liable for, and you release Silver Cross from, liabilities relating to any direct or indirect loss or damage which is suffered, as a result of entering the Prize Draw, failing to win, winning, accepting or using a Prize.

i) If you require any help or have any enquiries relating to these Terms, please contact Silver Cross at the address above.

These terms and conditions shall be governed by English law, and the parties submit to the exclusive jurisdiction of the courts of England and Wales